Spring and Port Wine (B): The Keller Family at the crossroads

The case presents the story of Keller, a family vineyard in Portugal’s famous Douro Valley. It tells of the company’s impressive transformation and development, and in parallel shows the progressive detachment between the members of the fourth and fifth generations. In the spring of 2017, the situation seemed to have reached a point of no...
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The case presents the story of Keller, a family vineyard in Portugal’s famous Douro Valley. It tells of the company’s impressive transformation and development, and in parallel shows the progressive detachment between the members of the fourth and fifth generations. In the spring of 2017, the situation seemed to have reached a point of no...
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The previous days had been tough for Dominic Murphy, KKR’s Head of the Healthcare industry team in Europe, and for Stefano Pessina, Executive Deputy Chairman of Alliance Boots. Sitting in the conference room of KKR’s UK office, they were gazing at the projections for a potential investment. Their minds revolved around Alliance Boots, a multinational...
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This case explores how a brand can increase sales by migrating from a premium to a luxury positioning, by studying the transformative journey of the 130 years-old Portuguese brand Claus Porto from a premium soap to a luxury niche lifestyle brand, from several perspectives, i.e., strategic, marketing and commercial. Claus Porto, together with its parent...
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