Sumol Compal in China

In 2014, Julio Gomes, International markets manager of the Portuguese beverage company Sumol Compal, had the challenge of developing a business and marketing plan to triple revenues in the Chinese market within three years.

Author: Daniela Munhoz, Jorge Velosa
Reference Number: NSBE-17-16006
Number of pages: 23
Publisher: Nova School of Business and Economics
Teaching Notes: Yes
Language: English
Price: € 3,50