Controlling SkyLand promotes the design of a management control system in the start-up phase of a company in the tourism sector.
The case requires a critical view of the described system, namely the implementation of responsibility centers, performance measures, and targets.
Students should recommend the most appropriate forms of control for a start-up such as SkyLand and propose a new management control system aligned with the company’s strategy.
The case builds on Otley’s (1999) and Simons’ (1995) frameworks and provides excellent material to practice their theoretical concepts.
Author: Marta Almeida, Inês Cruz
Reference Number: NSBE-15-14004
Number of pages: 12
Publisher: Nova School of Business and Economics
Teaching Notes: Yes
Price: € 3,50