Case Studies – NOVA SBE Library

Jun

Talent Management at Tesla, Inc.: Charging ahead or short-circuiting?

June 11, 2024Case Studies

This case study explores talent attraction and retention, working conditions, and organizational culture at Tesla Inc., a leading electric car and clean energy company, through the perspective of Louis Peartree, an applicant for an HR head position at the company. The narrative contrasts Tesla’s high valuation and global prestige with criticisms about its inflexible work...

May

ICEYE: Revolutionizing Earth Observation

May 7, 2024Case Studies

This Case-study reflects on the journey of ICEYE, a pioneering company in the Earth Observation (EO) industry that utilizes Synthetic Aperture Radar (SAR) technology. Founded in 2015 in Helsinki, Finland, by Rafal Modrzewski and Pekka Laurila, ICEYE aimed to provide high-resolution SAR satellite imagery and analytics to diverse sectors, including maritime, defense, finance, and insurance....

May

Tiffany & Co: Revitalizing an old icon

May 7, 2024Case Studies

The case centers on the American fine jeweler Tiffany & Co and the brand revitalization efforts undertaken by its new owner, the French luxury conglomerate LVMH. The case begins with the description of Tiffany’s risky marketing moves in 2021, soon after the jeweler became part of LVMH, including the controversial “Not Your Mother’s Tiffany” campaign,...

May

Continental’s Venture into Corporate Venture Capital: How start-up investments may help a large automotive incumbent to deal with disruptive transformations in the auto space

May 7, 2024Case Studies

May

The Navigator Company: Getting ready for crises before being caught by them

May 7, 2024Case Studies

This business case showcases how The Navigator Company (a Portuguese company and Europe’s largest printing and writing paper manufacturer) handled different crises and how crisis communication management helped protect the company’s reputation. It highlights the importance of ahead preparation and covers crisis communication key principles. It describes how some fundamental principles of crisis communication were...

Apr

Taylor Swift and the next Era: Brand building through loyalty

April 29, 2024Case Studies

The case follows Taylor Swift’s evolution from a teenage country singer to an award-winning pop musician of unprecedented artistic and commercial success, detailing her approach to consistent brand building and customer loyalty development. The case begins with the Ticketmaster incident, in which over 14 million fans tried to buy a ticket to Swift’s Eras concert,...

Jul

Spring and Port Wine (B): The Keller Family at the crossroads

July 6, 2021Case Studies

The case presents the story of Keller, a family vineyard in Portugal’s famous Douro Valley. It tells of the company’s impressive transformation and development, and in parallel shows the progressive detachment between the members of the fourth and fifth generations. In the spring of 2017, the situation seemed to have reached a point of no...

Jul

Spring and Port Wine (A): The Keller Family at the crossroads

July 6, 2021Case Studies

Mar

Alliance Boots: Leveraged Buyout

March 16, 2020Case Studies

The previous days had been tough for Dominic Murphy, KKR’s Head of the Healthcare industry team in Europe, and for Stefano Pessina, Executive Deputy Chairman of Alliance Boots. Sitting in the conference room of KKR’s UK office, they were gazing at the projections for a potential investment. Their minds revolved around Alliance Boots, a multinational...

Mar

Vision-Box: When the Sky is Just the Beginning

March 16, 2020Case Studies

Vision-Box is a technological company focused on providing robust and trusted digital identification technologies. Its core business is on the border control industry but it also provides solutions to the identity management and security surveillance markets. The usage of biometrics in the border control process was the disruptive innovation that enhanced its exponential global growth....

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Talent Management at Tesla, Inc.: Charging ahead or short-circuiting?

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