The Navigator Company: Getting ready for crises before being caught by them

07
May

The Navigator Company: Getting ready for crises before being caught by them

May 7, 2024
This business case showcases how The Navigator Company (a Portuguese company and Europe’s largest printing and writing paper manufacturer) handled different crises and how crisis communication management helped protect the company’s reputation. It highlights the importance of ahead preparation and covers crisis communication key principles. It describes how some fundamental principles of crisis communication were...
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29
Apr

Taylor Swift and the next Era: Brand building through loyalty

April 29, 2024
The case follows Taylor Swift’s evolution from a teenage country singer to an award-winning pop musician of unprecedented artistic and commercial success, detailing her approach to consistent brand building and customer loyalty development. The case begins with the Ticketmaster incident, in which over 14 million fans tried to buy a ticket to Swift’s Eras concert,...
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06
Jul

Spring and Port Wine (B): The Keller Family at the crossroads

July 6, 2021
The case presents the story of Keller, a family vineyard in Portugal’s famous Douro Valley. It tells of the company’s impressive transformation and development, and in parallel shows the progressive detachment between the members of the fourth and fifth generations. In the spring of 2017, the situation seemed to have reached a point of no...
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06
Jul

Spring and Port Wine (A): The Keller Family at the crossroads

July 6, 2021
The case presents the story of Keller, a family vineyard in Portugal’s famous Douro Valley. It tells of the company’s impressive transformation and development, and in parallel shows the progressive detachment between the members of the fourth and fifth generations. In the spring of 2017, the situation seemed to have reached a point of no...
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16
Mar

Alliance Boots: Leveraged Buyout

March 16, 2020
The previous days had been tough for Dominic Murphy, KKR’s Head of the Healthcare industry team in Europe, and for Stefano Pessina, Executive Deputy Chairman of Alliance Boots. Sitting in the conference room of KKR’s UK office, they were gazing at the projections for a potential investment. Their minds revolved around Alliance Boots, a multinational...
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16
Mar

Vision-Box: When the Sky is Just the Beginning

March 16, 2020
Vision-Box is a technological company focused on providing robust and trusted digital identification technologies. Its core business is on the border control industry but it also provides solutions to the identity management and security surveillance markets. The usage of biometrics in the border control process was the disruptive innovation that enhanced its exponential global growth....
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16
Mar

How can a brand grow by migrating from a premium to a luxury positioning?: Claus Porto’s transformative journey from a premium soap brand to a luxury lifestyle brand

March 16, 2020
This case explores how a brand can increase sales by migrating from a premium to a luxury positioning, by studying the transformative journey of the 130 years-old Portuguese brand Claus Porto from a premium soap to a luxury niche lifestyle brand, from several perspectives, i.e., strategic, marketing and commercial. Claus Porto, together with its parent...
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27
Feb

Banco Espírito Santo: Asset and Liability Management during the Financial Crisis

February 27, 2020
This is a case about the risk management of an European (Portuguese) bank at the beginning of Europe’s sovereign-debt crisis. A bank highly dependent on the wholesale funding market has to make crucial decisions about the mix of its assets and liabilities, funding and investmnent strategies and financial risk management in general. Managing asset and...
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