Case Studies – Page 2 – NOVA SBE Library

Nov

OKRs na PHC Software

November 25, 2024Case Studies

O caso explora um desafio comum enfrentado por muitas organizações: planos anuais detalhados que, embora teoricamente robustos, não acompanham a velocidade das mudanças externas. No caso da PHC, uma empresa tecnológica, essa realidade tornou-se evidente em 2021, quando o mercado já havia evoluído significativamente após a elaboração do plano. A liderança da PHC reconheceu a...

Nov

Produções Fictícias, managing an agency of creatives

November 13, 2024Case Studies

Founded in 1996 by a group of friends with a passion for writing humoristic content, Produções Fictícias (PF) gained national recognition for providing highly creative scripts for several media channels. The company combined a mix of two worlds, those of the creatives and the staff, where the last group should support the former one. With...

Aug

Lembrar Jorge Borges de Macedo depois do centenário

August 29, 2024

Abordado o centenário do historiador e pedagogo no NOVASBE Working Paper nº 637, este nº 669 faz o balanço das comemorações, nas secções I a VI, começando na Academia Portuguesa de História (APH, 18 de Março 21) conforme a separata coordenada por Manuela Mendonça e Maria de Fátima Reis simplesmente intitulada Homenagem a que se...

Aug

What is (behind) the gender gap in sickness benefits? Evidence from administrative data

August 28, 2024

Women appear to take sick leave at a higher rate and for longer periods than men. However, the reasons for these differences are poorly understood. This study starts by outlining several channels (biological, psychological, socio-economic, and occupational) that may drive this gender gap. We then analyse rich individual longitudinal administrative data on employment and sickness...

Jun

Talent Management at Tesla, Inc.: Charging ahead or short-circuiting?

June 11, 2024Case Studies

This case study explores talent attraction and retention, working conditions, and organizational culture at Tesla Inc., a leading electric car and clean energy company, through the perspective of Louis Peartree, an applicant for an HR head position at the company. The narrative contrasts Tesla’s high valuation and global prestige with criticisms about its inflexible work...

May

ICEYE: Revolutionizing Earth Observation

May 7, 2024Case Studies

This Case-study reflects on the journey of ICEYE, a pioneering company in the Earth Observation (EO) industry that utilizes Synthetic Aperture Radar (SAR) technology. Founded in 2015 in Helsinki, Finland, by Rafal Modrzewski and Pekka Laurila, ICEYE aimed to provide high-resolution SAR satellite imagery and analytics to diverse sectors, including maritime, defense, finance, and insurance....

May

Tiffany & Co: Revitalizing an old icon

May 7, 2024Case Studies

The case centers on the American fine jeweler Tiffany & Co and the brand revitalization efforts undertaken by its new owner, the French luxury conglomerate LVMH. The case begins with the description of Tiffany’s risky marketing moves in 2021, soon after the jeweler became part of LVMH, including the controversial “Not Your Mother’s Tiffany” campaign,...

May

Continental’s Venture into Corporate Venture Capital: How start-up investments may help a large automotive incumbent to deal with disruptive transformations in the auto space

May 7, 2024Case Studies

May

The Navigator Company: Getting ready for crises before being caught by them

May 7, 2024Case Studies

This business case showcases how The Navigator Company (a Portuguese company and Europe’s largest printing and writing paper manufacturer) handled different crises and how crisis communication management helped protect the company’s reputation. It highlights the importance of ahead preparation and covers crisis communication key principles. It describes how some fundamental principles of crisis communication were...

Apr

Taylor Swift and the next Era: Brand building through loyalty

April 29, 2024Case Studies

The case follows Taylor Swift’s evolution from a teenage country singer to an award-winning pop musician of unprecedented artistic and commercial success, detailing her approach to consistent brand building and customer loyalty development. The case begins with the Ticketmaster incident, in which over 14 million fans tried to buy a ticket to Swift’s Eras concert,...

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OKRs na PHC Software

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